Ripple Effect of “Prime Minister Modi’s Surgical Strike” on demonetization of Rs 1000 & Rs 500 currency notes causes postponement of release of feature film “30 Minutes”

(Mumbai/New Delhi) Prime Minister Modi’s sudden “surgical strike” on demonetization of Rs 1000 and Rs 500 currency notes on the evening of 8^th November, 2016 with immediate effect, has not only caused financial turmoil in the general market but also has touched the workings of Indian film industry. The All-India-Release of Hindi Feature Film “30 Minutes” which was scheduled this Friday, the 11^th Nov 2016, has now been postponed to Friday, the 9^th Dec, 2016.

Taking this immediate decision the very next day on 9^th Nov, 2016, the Producer Director Yesudas BC and Executive Producer Amarjit Singh Kohli, in a joint statement said “ Since the sudden announcement of demonitization of Rs 1000 & Rs 500 notes by Prime Minister Modi on evening of 8^th Nov, 2016, a large number of requests from cine-goers have been constantly pouring in explaining that they (cine-goers) are having acute shortage of Rs 100/ & lower currency notes due to the closure of banks on 9^th Nov, 2016 and the subsequent restriction on the maximum amount of withdrawal of money from banks and ATMs”. Therefore, it is not feasible for them to see the movie till the time currency gets stabilized, and the easy availability of currency notes of Rs 100 and below is assured to the general public. Bowing to the wishes of the general public and fearing an empty house, the makers of film “30 Minutes” have decided to postpone the Release of film“30 Minutes” from 11^th Nov, 2016 to 9^th Dec, 2016.