Begin festivities with Tangerine’s new ‘Desi Beats 3’ collection And celebrate the royal Indian Heritage with urbane interior furnishings

Mumbai, 2016: Legendary, mesmerizing and radiant, Indian Art & Culture is infused with elements of royalty, grace and fineness. Since a long time, our heritage has been of significant importance to historians, archaeologists as well as an inspiration to the artists, in India and abroad. This is mainly because the Indian ethnicity and legacy is classic, grand and timeless. Tangerine, the designer brand in Home Décor Solutions brings to you a unique blend of this Indian aura in the form of modern home interior and furnishing products. The new ‘Desi Beats 3’ festive collection is upbeat and vintage in persona and brings home a positive air of colors and celebration.

This third assortment of dramatic craft by Tangerine is the festive collection for 2016 and followed the defined ideas of ‘Desi Beats 2’ launched in 2015. The new label has an exquisite range of sheets and shams adorned in floral prints, motifs, charming birds like Peacocks and Swans, in motley, brilliant shades. Each bed linen is crafted with delicate prints of Chevron, Trellis, Fret, Lattice and Quatrefoil patterns in bouncing colors. The highlight in every spread is the captivating Mughal floral patterns which are centered on in cusped arch shaped block in contrasting hues. These reflect a quintessential and perfect style and create an impression of luxury with tranquility.

The pillow cover sets are too designed in luminous tints with floral designs, birds, and epoch bird cages. Some also showcase the front side of Mughal corridors which are embellished in archaic motifs, paisleys and ancient, exemplary lanterns. The varied range is available in crispy colors of Scarlet, Sapphire Blue, Tiffany Blue, Turquoise Blue, Cyan, Mexican Pink, Magenta, Tangelo Orange, Orange Peel, Malachite Green, Mint Green, Purple, White, Yellow and Golden.

To balance out for the contemporary consumers, the collection also has the finest range of bed linen in floral and striped patterns which look equally chic during the festive period. Available in unique combinations of checkered or floral pattern with stripes, these are skillfully designed in monochrome shades and have an accompanying, contrasting color of Rusty Brown, Brick or Maroon.

Mr. Rajiv Merchant, Co-Founder & CEO, Tangerine, shared his view, “The ‘Desi Beats 3’ Collection comprises of choicest tints and hues to perverse and celebrate the traditional experience, while are suitable to beautify the modern homes as well. These furnishing products are a perfect blend of trend yet are antiquated to harmonize with the Indian mindset which is modern yet austerely upholds the Indian values and folklores.”

Tangerine offers varied sizes in bed sheets for every customer. The King XL Bed sheet with two Pillow Covers in 108” x 108” size is available in Rs. 3299 only where as the King Bedsheet with two Pillow Covers in 98” x 108” and King Bedsheet with two Pillow Covers in 90” x 108” can be purchased in Rs. 2799 and Rs. 2499.0 only. The Double Comforters (180 GSM – Microfiber With Medi Shield) in size 90” x 108” can be bought in Rs. 5999 and the four Piece Duvet Cover Set with one Double Bed Sheet in 108” x 108”,  Duvet Cover in 90” x 108” and two Pillow Covers is available in Rs. 6999 only. The Desi Beat 3 collection is available at all the leading online portals. For more information, please visit our website www.mytangerinetree.com or our Facebook page www.facebook.com/mytangerinetree

About Tangerine: From IHV’s stable comes the introduction of the new age concept of Home Makeover in the form of Tangerine, premium lifestyle brand of home solution in 2014. Tangerine’s innovative and superior quality products coupled with innovative signature collections have contributed to the success of the brand in India. With the knowledge of Indian consumer behaviour and current market trends, Tangerine brings a total coordinate solution for home and accessories. Tangerine is available in leading speciality stores, departmental stores, online stores and mom and pop furnishing stores across the country. For further information, please visit the  http://www.mytangerinetree.com/, facebook.com/mytangerinetree,

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About Indian Home Variations: Indian Home Variation (IHV), a brand marketing and distribution business in Premium House-ware Segment since 2009. IHV’s main objective is making Indian homes more stylish and to cater the needs of the modern consumer by offering them internationally acclaimed, premium design-centric home décor solutions. Co-Founder and CEO, Indian Home Variations, Mr. Rajiv Merchant embarked on a journey into home décor offering and design solutions. He brings entrepreneurship, business connections and value chain management to Indian Home Variations.