BIG Magic launches new mythological show ‘Baal Krishna’ in Mumbai‏

Premiering March 14, the show will explore known and lesser known stories about Lord Krishna’s childhood, with fresh perspectives from the Lord himself

Produced by Swastik Productions – makers of Mahabharat and Suryaputra Karn

Mumbai, March 14, 2016: BIG Magic, the light-hearted family entertainment channel from Reliance Broadcast Network is amplifying its bouquet of fresh and innovative content with its new mythological offering titled ‘Baal Krishna’. The much awaited show was launched at a press conference in Mumbai today with the cast – Nimai Bali (Kansa), Suman Gupta (Yashoda) and Jaival Pathak (Baal Krishna).

Premiering March 14, every Monday to Friday at 6:30 PM, ‘Baal Krishna’ will delve into the observations and divine life of Lord Krishna’s childhood, from his perspective. Produced by Swastik Productions – the makers of Mahabharat and Suryaputra Karn, Baal Krishna is BIG Magic’s second mythological show after Narayan Narayan. The show will take viewers back to the grandeur and royalty of Dwapar Yug, bringing age-old stories back to life.

Viewers will get a chance to witness Lord Krishna’s journey starting from his ‘Natkhat’ childhood, and be subjected to bouts of logical reasoning behind why he did what he did. From picking up the Govardhan Parvat to Killing Putna, Lord Krishna’s narrations will offer a whole new perspective by touching upon various known and lesser known stories from his life.

Talking about the new show, Nimai Bali says, “I am extremely excited to be a part of this show and introduce the viewers to a whole new world of Lord Krishna and his journey. While viewers have watched shows related to Lord Krishna on the small screen, BIG Magic’s Baal Krishna will not only explore lesser known stories, but also deal with widely popular stories about Lord Krishna in a fresh and engaging manner, something that has not been witnessed before. ‘’

Baal Krishna will see a robust multi-media promotional plan across key markets, which will include a 360 degree marketing campaign.

BIG Magic is available across all DTH players such as Tata Sky, Airtel, Videocon, Dish TV, Reliance DigitalTV along with all cable operators as Hathway, DD Free Dish, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.

ABOUT RELIANCE BROADCAST NETWORK LIMITED

Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 BIG FM – India’s No.1 FM Network with 45 stations, reaching over 4.3 crore Indians each week; BIG Magic – which has built strong brand equity as a Comedy Channel and is positioned as the one stop destination for humor, with higher affinity in the Hindi heartland; BIG Ganga – the No. 1 regional Channel of Bihar and Jharkhand; BIG Magic International – a channel targeted at the Indian Diaspora in North America. For more information log on to www.reliancebroadcast.com